Scott Duncan
Resume of Scott Duncan
SUMMARY
With over 25 years of directly related educational technology
experience, Scott Duncan brings a unique blend of knowledge,
experience and commitment to the business of producing innovative,
high-quality educational products, ensuring their success in the marketplace
and profitability on the balance sheet.
EXPERIENCE
Scott Duncan & Associates, 1994-1998 and 2005- present
Providing marketing and business development consulting and services for
technology-based learning projects.
Developed and managed aspects of an online technology training program
for George Brown College, Toronto, Canada. Developed a web-based online
student support centre, administration system, and CRM system. Provided
sales management and marketing management for student recruitment call
center, including sales rep hiring and training. Developed strategic
partnerships with partnering US colleges. Managed print, direct mail,
website optimization and pay-per-click marketing programs.
Acted as Vice President of Sales and Marketing for Logic Design Inc., an
educational software company providing simulation software for electronics
education and technical training.
Developed business plans, marketed and signed a commercial publisher for
“Orchestrating Multimedia”, a CD-ROM/book package which introduced educators
to the process of developing multimedia resources for teaching and learning.
Series editor on the "Lifelong Learning on the Information Highways
Series", an eight book print and media based resource on using new
technologies in distance education.
Acted as Director of Marketing and Communications for The Knowledge
Connection Corporation, a public sector not-for-profit organization created
to encourage and stimulate the use of new media in the education and
training sectors in Ontario through industry partnership and collaborative
projects.
Project manager for an Ontario Ministry of Education pilot project to
deliver effective literacy training over the web.
Produced and marketed a quarterly newsletter called the Learning Industry
New Media Report.
Electronics Workbench,
1998-2005
Was responsible for defining and executing worldwide sales and marketing
strategy for education and training markets for Electronics Workbench,
electronic circuit design and simulation software and related electronics
design automation products.
Director of Marketing - Education, 2001- 2005
Education Manager, 1998-2001
Developed new business opportunities, determined product viability,
and followed with actionable business plans.
Planned and produced all marketing collateral, including brochures,
newsletters, demo products, reseller kits, website, and delivered a
profitable direct mail program.
Developed and managed sales channels including major accounts,
international distributors, North American VARs, channel partners for retail
distribution, publisher partners and licensing.
Provided leadership and management to telesales representatives through
training, coaching and team selling to major accounts.
Managed strategic alliances and business development with major partners
i.e. Prentice Hall, National Instruments, Xilinx, DeVry.
Researched market requirements and developed new product specifications.
Managed trade show participation at major conferences and delivered
various seminars, workshops, and product presentations.
Planned, developed, marketed and delivered a profitable professional
training workshop program.
Harcourt Brace & Company, Canada, 1983-1994
Was responsible for planning, directing, and administering a full range of
management, marketing, and editorial functions involved in the publishing of
post secondary educational textbooks for the business and science
disciplines.
Publisher - Dryden & Saunders (1993-1994)
Editorial Director – Business and Science (1990 – 1993)
Publisher – Math, Engineering, Computer Science (1988 –1990)
Specialist Sales Manager – Holt, Rinehart and Winston, Canada (1986 – 1988)
National Sales Manager – Harcourt Brace Jovanovich, Canada (1984 – 1986)
Sales and Marketing Representative, Harcourt Brace Jovanovich, Canada
(1983)
General Manager – Canadian Entrepreneur Magazine (1981-1982)
Co-founded and published a bi-monthly business magazine directed at small
business owners/operators and entrepreneurs in Canada
OTHER
Canadian Bookbinding and Book
Artists Guild
Board of Directors
Scott Duncan has served on the
Board of Directors of the Canadian Bookbinders and Book Artists Guild since
2004 and currently holds the office of President.
EDUCATIONAL BACKGROUND
Bachelor of Science, The University of Guelph, 1983
(Minor in Computer Science)