NEWSWatch

Upcoming
Conferences

Jobs in EdTech

Software
Marketing

Education
Business Resources

Related Information and Web Resources

Here is a list of resources that we think you will find useful to keep up with the changing business of marketing educational technology.

            Upcoming Conferences and Events

Click here to go to our Upcoming Events page for a detailed listing of all of the related education and technology conferences that we would attend given unlimited time and budget.

          Jobs in Educational Technology

ACCC Educational Technology/E-Learning Job Board - search for new positions and advance your career within the educational technology and e-learning communities.
ISTE Career Center /Job Board – search for and advertise jobs on the ISTE website
Jobster -  Jobs in educational technology on the Jobster.com site.
Society for Applied Learning Technology Job Listings - job listings from SALT website.

          Software Marketing Resources 

www.softwaremarketingresource.com is a resource for software developers, publishers and authors.
www.softwareCEO.com is a web portal containing information about software marketing, software sales, the general software business and pricing.
www.softwarepricing.com is a resource for organizations and individuals involved in software pricing 
www.pragmaticmarketing.com Pragmatic Marketing produces a free e-newsletter, a free monthly print publication and offers a variety of training courses in technology product management and marketing.
www.technology-marketing-resources.com CMP's resource center brings together research, articles, webcasts, white papers and other information designed to help technology marketers understand technology audiences, their decision making processes, their media usage, and technology market and marketing trends.

            Education Business Resources

www.educationindex.com/market/ Marketing resources collected by EducationIndex® - an annotated guide to education related sites on the web.
www.the-dma.org/dmef/ The Direct Marketing Educational Foundation providing information and resources for teachers and students of direct marketing.
www.rev.gov.on.ca/english/bulletins/ct/etti_frost_0107.html, A guide to the Ontario Educational Technology Tax Incentive
www.marketingprofs.com,The Marketing Profs provides marketing know-how through its newsletters, templates, guides, online seminars, and conferences. It also provides platforms for learning and discussion through its blog, the Daily Fix, and its forum, the Know-How Exchange
E-Learning Community 2.0 is an internet marketplace for infopreneurs (especially knowledge providers and internet marketers) to create, host, promote and manage their information business effectively in one single and easy-to-use environment

            Market Research Resources

www.braintrack.com is an international index of university and college home pages.
www.InterEdu.com is an index of over 1500 European universities.
www.eduventures.com is a market research and strategy consulting organization serving the learning industry, producing for-sale research reports and information services.
www.studentmonitor.com produces an ongoing nationally syndicated market research study on the college student market. 
www.qeddata.com Quality Education Data is a research and database company focused in education.
www.questia.co is the world's largest library of online books and periodicals.
www.elearning-reviews.org provides those interested in research on elearning with concise and thoughtful reviews of relevant publications.
www.merlot.org/merlot/index.htm Find peer reviewed online teaching and learning materials here. Share advice and expertise about education with expert colleagues.

            Publications and E-Newsletters

www.softwaresuccess.com publishes a twice monthly newsletter on the software business for software entrepreneurs.
www.syllabus.com are producers of Syllabus Magazine and the annual Syllabus conference focusing on technology for higher education.
www.techlearning.com are the producers of technology and learning magazine and related website.
www.eschoolnews.com: E-schoolnews produces a regular e-newsletter focusing on technology tools for schools.
www.centerdigitaled.com/enewsletters.php Technology Roundup and K12 Technology Roundup are two e-newsletters focusing on the use of technology products in Higher Ed and the K-12 markets.
www.edutopia.org provides articles, interviews, research, and resources highlighting success stories in K-12 education produced by the George Lucas Foundation
www.edtechmag.com is focused on K-12's mission to solve a problem or fulfill a dream using technology.
www.media-methods.com, Media and Methods Magazine provides information and articles for k-12 teachers and administrators on educational technology, including a free annual buyer’s guide.
www.convergemag.com  Online version of Converge Magazine, a K-12 oriented publication, covering educational technology in schools
www.westga.edu/~distance/ojdla/, The Online Journal of Distance Learning Administration is a peer-reviewed electronic with specific focus on implications for the management of distance education programs.
www.innovateonline.info , Innovate, the Journal of Online Education, focuses on the creative use of information technology (IT) to enhance educational processes in academic, commercial, and governmental settings. Assumes that innovative uses of technology in one sector can inform innovative uses of technology in each of the other sectors

 Articles and Papers

The Evolving Textbook, The Development and Marketing of New-Media Products in Educational Publishing, Andre Lyle Lawrence, a interesting, (but dated) masters dissertation, published 1994
Marketing Educational Products, by Clayton R. Wright, Canadian Journal of Educational Communication, Vol. 20, Number 2, Summer 1991
Sustainable Business Models in E-learning, by Gabriella Hoppe and Michael H. Breitner, IWI Discussion Paper Series # 7, January 7, 2004. Source of the often referenced E-learning trend (1950 - present) diagram.
Indirect Revenue Models for E-Learning at Universities – The Case of Learn@WU by Jan Mendling, Gustaf Neumann, Andreas Pinterits, Bernd Simon, Fridolin Wild
Revenue Models for E-Learning at Universities by Jan Mendling, Gustaf Neumann, Andreas Pinterits, Bernd Simon
Business Models for Marketing eLearning Programmes by Dr. Michael H. Breitner, Discussant’s Statement Paper, 2nd SCIL Congress 2005, St. Gallen, October 11 – 12, 2005, or see slides (5 Meg) of same paper.
Marketing Distance Learning Programs and Courses: A Relationship Marketing Strategy by Dr. Najmuddin Shaik, DLA 2005 proceedings, Jekyll Island, Georgia, June 5-8, 2005
Digital Diploma Mills: The Automation of Higher Education by David F. Noble, firstmonday, Vol.3 No.1 - January 5th. 1998
Marketing Distance Learning with an Ad Agency by Andrea Beesly and Doyle Cavins, Online Journal of Distance Learning Administration, Vol. V, Number II, Summer 2002
A Plan for Marketing Educational Technology by Cole Kirby, University of Saskatchewan, from Technology and Educational Reform in Saskatchewan, May 1994, a dated, but still quite relevant discussion of the marketing role of the k – 12 school technologist within the school system.
Faculty Adoption of Educational Technology by Franziska Zellweger Moser, Educause
Quarterly, Vol. 30, Number 1, 2007 , discusses the mechanisms guiding faculty behavior regarding the adoption of educational technology in postsecondary educational institutions.
Adoption of Learning Technologies in Schools and Universities, Brent Wilson, University of Colorado at Denver, Handbook on information technologies for education & training. New York: Springer-Verlag, May 2000
Educational Technology Crop – Crossing the Chasm, by Mohanbir Sawhney, Dec 1, 2004 Harvard Business Review, 24 p, For purchase online $6.95 – Study on targeting, positioning, and selling strategy for a innovative Interactive Mathematics software for the college market.
Developing Knowledge Through Practical Experience: The Principles of Financial Sustainability for Online Programs by Katrina Meyer,  Online Journal of Distance Administration, Summer 2007
Teachers' perceptions of their role in educational marketing: Insights from the case of Edmonton, Alberta, by Izhar Oplatka, Ben Gurion University of the Negv,  Canadian Journal of Educational Administration and Policy, Issue #51, March 31, 2006


            Associations & Consortia

www.iste.org: International Society for Technology in Education are sponsors of NECC, the National Educational Computing Conference
www.league.org: The League for Innovation is an international consortium serving the community college community
www.cade-aced.ca, Canadian Network for Innovation in Education, newly formed in 2007, amalgamating CADE, Canadian Assocation for Distance Education and AMTEC, Association for Media and Technology in Education in Canada.
www.amtec.ca/index2.html: Canada's national association for educational media and technology professionals. 
www.educause.edu: a nonprofit association whose mission is to advance higher education by promoting the intelligent use of information technology.     
www.celea-aceel.ca: CeLEA is an industry-based organization established to help Canadian elearning companies increase their share of revenues from the growing global elearning market place.
www.elearningbc.com/: eLearning BC (eLBC) is a community of private and public eLearning product and service providers and users.
www.aect.org, Association for Educational Communications and Technology promotes scholarship and best practices in the creation, use, and management of technologies for effective teaching and learning.
www.imsglobal.org, IMS Global Learning Consortia is a nonprofit, member association that provides leadership in the learning and educational technology industries through support of standards, innovation, best practice and recognition of superior learning impact.
www.salt.org, The Society for Applied Learning Technology® is oriented to professionals whose work requires knowledge and communication in the field of instructional technology
www.siia.net/education, Education Division participates, shapes and supports the education industry by providing leadership, advocacy and critical marketing information to promote the success of education technology and content providers

Technology in Education

www.edusource.ca, Edusource is creating a test bed of linked and interoperable learning object repositories across Canada. 
U.S. Department of Education Home Page The US Department of Education's Office of Educational Technology's website.
www.poducateme.com offers practical solutions for Podcasting in education.
www.podfeed.net, a podcast directory site collecting podcasts in educational technology
B-Learning4All is a European commission funded project website focused on blended learning - combining elearning and face to face learning systems.
RSS-toolbox is a comprehensive list of all the RSS readers, tools, browser plugins, tips, hacks and directories available on the web.
Wikiversity is a community for the creation and use of free learning materials and activities and to develop collaborative learning projects and communities around these materials.

          
If you think your site would make a good addition to our list, let us know at info@sdassociates.ca.