Marketing Educational Technology
Scott Duncan & Associates offers a complete range of marketing services to help your company develop, market and sell your technology-based learning products in the K-12, post-secondary education and corporate training markets.
Our clients include a wide spectrum of organizations in the Education Industry like publishers, software, hardware and e-learning companies, training companies, and educational institutions. Scott Duncan & Associates improves its client’s return on investment with a range of strategic services, organized around four key solution points:
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Marketing Planning – We help you develop and focus your business strategies, creating strategic and operational business plans, including marketing, sales and product development, to set a clear path to meet your business goals.
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Marketing Services – We provide a broad range of creative, production and support services, for example, branding, advertising, marketing collateral development, e-marketing. web development, and lead generation to help you manage your learning product marketing plans.
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Business Development – We plan and manage strategic business development initiatives including alliances, partnerships, distribution and channel development programs for educational technology products and services.
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Marketing Research - We provide focused research to help you better understand your marketplace, opportunities, competition, customer and general education market conditions.
With over 25 years of experience spanning educational publishing, educational software, e-learning and general business consulting, SDA is uniquely prepared to apply its marketing skills, experience and technical knowledge to address your company's unique challenges in the marketplace.